TRUSTe is one of several self-regulatory groups that offers marketers the ability to demonstrate to consumers that their privacy policies are being adhered to. Marketers who become members of TRUSTe agree to have it audit them in compliance with privacy claims and, in return, can use TRUSTe's logo on their sites. Verizon, for which Mr. Jones is a spokeman, gave approval for the actor to lend his voice to the campaign. Verizon is a TRUSTe signatory. -- Ira Teinowitz
Copyright April 2001, Crain Communications Inc.