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Published on .

(April 16, 2001) -- The online privacy seal program TRUSTe is using James Earl Jones in a public service announcement. In the radio campaign ads, produced by TRUSTe itself, Mr. Jones offers tips to consumers on how to protect their privacy.

TRUSTe is one of several self-regulatory groups that offers marketers the ability to demonstrate to consumers that their privacy policies are being adhered to. Marketers who become members of TRUSTe agree to have it audit them in compliance with privacy claims and, in return, can use TRUSTe's logo on their sites. Verizon, for which Mr. Jones is a spokeman, gave approval for the actor to lend his voice to the campaign. Verizon is a TRUSTe signatory. -- Ira Teinowitz

Copyright April 2001, Crain Communications Inc.

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