The print, TV and outdoor campaign promoting the PC giveaway was created by Euro RSCG Worldwide's Turkish affiliate, Euro RSCG Klan, Istanbul.
Vestel Net Board Member Orhan Goksal says the low penetration of PCs within the home is seen as a major obstacle to Internet usage in Turkey.
In order to receive a free PC, users need to purchase a Veezy Go! Internet package for $100, which is also counted toward the first three month's subscription. A co-branded credit card with a local bank is issued to the subscriber, which will be automa-tically debited $29.95 a month for three years.
According to Mr. Goksal, the credit card will be Turkey's first ever Internet credit card that can be used in regular purchases as well as online. He says users will be able to collect points using the credit card. The points can later be used for discounts on various goods, as well as on the monthly subscription price.
"We took the first step towards safe online shopping with `smart card' placed on the keyboard," he adds.
Copyright June 1999, Crain Communications Inc.