Turner won't back Smart-TV plan

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Turner Broadcasting Sales won't support the Smart-TV audience measurement initiative being developed by Statistical Research Inc. as a rival to Nielsen Media Research. In a letter last week to the Cabletelevision Advertising Bureau, a copy of which was obtained by Advertising Age, CNN Sales and Marketing President Larry Goodman said that with Smart, the most likely scenario is that households using TV "stay the same but shares shift from cable to broadcast."

Copyright February 1997, Crain Communications Inc.

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