Mark Lazarus Heads Sports and Entertainment Ad Sales and Programming

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LOS ANGELES (AdAge.com) -- With the arrival of a new chief executive, Turner Broadcasting System today said it is reorganizing its senior advertising sales and programming executives.

New position
Turner Broadcasting, the television division of AOL Time Warner, named Mark Lazarus president of Turner Entertainment Group, a new position, with overall responsibility for entertainment advertising sales and programming. This also includes TV sports sales and oversight of the Turner Sports divisions. Mr. Lazarus was president of Turner Entertainment Sales and Marketing and Turner Sports.

Mr. Lazarus will report to

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Philip Kent, TBS' new chairman-CEO. Mr. Kent replaced Jamie Kellner, who returned to his previous role as chairman-CEO of the WB, the broadcast network unit of Turner Broadcasting. Mr. Kellner said he was retiring from that post in the summer of 2004.

Entertainment exec leaves
Additionally, Mr. Lazarus is taking over some of the responsibilities of Brad Siegal, who had been president of Turner Entertainment Networks. Mr. Siegal is leaving the company to pursue other opportunities, a Turner spokesman said.

Filling Mr. Lazarus' old job is David Levy, co-president of Turner International. He'll report to Mr. Lazarus. Any Bird will now become sole president of Turner International.

Larry Goodman, president of CNN Sales and Marketing, will add responsibility as president of CNN Global Advertising Sales. He'll now report to Jim Walton, president of the CNN News Group. He had reported to the chairman-CEO of Turner Broadcasting.

Cartoon ad sales
The WB and Turner Broadcasting also announced advertising sales for its cartoon business -- The Cartoon Network and Kids WB -- will be combined under one roof. Turner Broadcasting is expected to name a chief executive with combined oversight of network and sales operations in the coming weeks.

Overall, Turner Broadcasting will have three operating entities: the CNN News Group; Turner Entertainment Group, which includes networks TNT, TBS Superstation and Turner Classic Movies and sports properties; and the unit to hold the Cartoon Network.

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