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TURNER NETWORKS SEE RATES DROP IN UPFRONT DEALS

Published on .

(July 9, 2001) -- AOL Time Warner's Turner Broadcasting System has concluded four deals for its TNT and TBS networks as the cable upfront moves forward, said an executive familiar with the deals.

The deals -- with WPP Group's Media Edge, New York; Bcom3 Group's Starcom MediaVest, Chicago; DaimlerChrysler; and a client that could not be determined -- were made with cost-per-thousand rates down by as much as low double-digit percentages from last year, the executive said.

In a bit of a surprise for early deals, the CPM decreases didn't come in exchange for advertiser willingness to offer more dollars to TBS; dollar volume was the same as last year or down.

Copyright July 2001, Crain Communications Inc.

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