×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Turner, Philips link up

Published on .

Turner Broadcasting System, Atlanta, and Royal Philips Electronics, Eindhoven, Netherlands, struck a $100 million, 20-year marketing alliance that includes the naming of a new 20,000-seat Atlanta sports stadium. Philips Arena will be home to the NBA's Hawks and NHL's Thrashers. The agreement also includes a substantial cross-media advertising package, where Philips will get exposure in Turner and Time Warner media properties. The two companies also will work together on a number of efforts including e-commerce, enhanced TV and new media.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: