Turner sells branded program blocks for Cartoon Network in India

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HONG KONG -- Turner Broadcasting's Cartoon Network recently sold several branded one-hour daily- and weekly-program blocks to Indian advertisers, including the `Johnson's Kids Hour,' `Maggi Noodles Fun Hour,' `The Max Hour,' `Frooti Time' and `Weekender Kids Magic Hour.'

Throughout the year, Johnson & Johnson, Nestle, Parle Foods, Hindustan Lever and Weekender will promote various products, including soap, soft drinks, processed foods and kid's wear.

"In the past few months we have seen a dramatic increase in the number of advertisers sponsoring program blocks on our network," says Dave Dickman, VP of advertising sales at Turner International Asia Pacific.

Cartoon Network and its sister station, TNT, were launched by Turner Broadcasting System, Inc. (TBS) in the Asia-Pacific region in October 1994 as the region's first 24-hour cartoon and movie television service.

Copyright May 1998, Crain Communications Inc.

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