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Turner signs 'Cold War' sponsors

Published on .

Turner Broadcasting System, Atlanta, said Archer Daniels Midland Co. and Unisys Corp. signed as sponsors of CNN's 24-hour TV documentary "Cold War," which begins airing Sept. 27 and concludes April 4. The two marketers join Ford Motor Co. and LCI International as exclusive sponsors. Turner valued the four sponsorships at a combined $20 million.

Copyright June 1998, Crain Communications Inc.

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