TV AD PRODUCTION COST FELL 2% IN '95

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The average cost to produce a national 30-second TV commercial decreased last year for the first time in nine years, according to an American Association of Advertising Agencies survey.

The Four A's 1995 Television Production Cost Survey reported the average ad cost dropped 2%, from $268,000 in 1994 to $263,000 in 1995. That compares to an 11% increase in 1994 from the year earlier.

Contributing to last year's decline was a reduction in production facility expenses. Average in-studio shoot time fell to 14 hours, down 13% from 1994. On-location shoots dropped 6% to 16 hours.

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