The Four A's 1995 Television Production Cost Survey reported the average ad cost dropped 2%, from $268,000 in 1994 to $263,000 in 1995. That compares to an 11% increase in 1994 from the year earlier.
Contributing to last year's decline was a reduction in production facility expenses. Average in-studio shoot time fell to 14 hours, down 13% from 1994. On-location shoots dropped 6% to 16 hours.