TV AD SPENDING REBOUNDS DURING WEEK THREE OF WAR

But Cable News Loses $34.6 Million

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NEW YORK (AdAge.com) -- Ad spending on cable news channels continued to suffer during the third week of the war in Iraq, but increased ad spending on other TV medium canceled out all previous losses, according to Taylor Nelson Sofres' CMR.

TV ad spending the week of

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April 2-8 ran $76.1 million ahead than the year-ago period, bringing spending for the three-week period $70.2 million ahead of the same time last year, according to CMR's preliminary tallies.

Weekly rebound
The first week of the war, TV media were down $77 million year-over-year, but spending in the second week of the war was $71.2 million ahead of the year before.

An analysis of advertising revenue among TV media found cable news channels and Spanish-language TV were down for the week, while all other media saw year-over-year growth. Cable news ad spending was down $6.1 million, the medium's third weekly drop, bringing its losses to $34.6 million for the three weeks of the war.

CMR plans to report weekly on the war's impact on the ad industry and will report on the state of the ad industry after the war ends.

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