Bruegger's Bagels is breaking its first-ever TV advertising in spot markets, along with a new print effort, around the concept of the "world traveler." The theme centers around a travelogue writer who, no matter where he goes, returns for Breugger's bagels. Radio and print starts March 24 with TV to debut later this spring. The Richards Group
, Dallas, is the agency for Bruegger's, a division of Quality Dining.
Copyright March 1997, Crain Communications Inc.