First TV ads for Bruegger's

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Bruegger's Bagels is breaking its first-ever TV advertising in spot markets, along with a new print effort, around the concept of the "world traveler." The theme centers around a travelogue writer who, no matter where he goes, returns for Breugger's bagels. Radio and print starts March 24 with TV to debut later this spring. The Richards Group, Dallas, is the agency for Bruegger's, a division of Quality Dining.

Copyright March 1997, Crain Communications Inc.

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