The 1989 directive limits ad breaks in movies to 1 of every 45 minutes of "gross" programming, allowing broadcasters to insert two breaks in an average 90-minute-long feature film. But under the proposed new "net" definition, these movies will be entitled to one ad break only.
The proposed redefinition is believed to have been initiated by Italian socialists eager to put pressure on their political foe Silvio Berlusconi.
"This seems more a national issue than a European one," said a spokeswoman for the Association of Commercial Television.
Copyright October 1995 Crain Communications Inc.