General Motors Corp. Cadillac division Jan. 15 broke the first of three TV spots launching the 1997 Seville STS. The ads are part of an estimated $50 million campaign from D'Arcy Masius Benton & Bowles, Troy, Mich. The new tag: "The power is yours." The spots each feature a TV star, Dennis Franz ("NYPD Blue"), Christine Baranski ("Cybill") or Damon Wayans ("In Living Color"), in humorous vignettes with drivers of luxury imports.
Copyright January 1997, Crain Communications Inc.