TV BUYING & PLANNING;INSIDE

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Myriad changes have rocked the TV industry in the last year. In this section, the fifth annual TV Buying & Planning Special Report from sister publications Advertising Age and Electronic Media, we'll look at how these changes will affect the selling and buying of ad time for the upcoming TV season.

How the past year's events will affect ad buyers and sellers.

Page S-2

New World strategies

The Murdoch/Perelman pact shakes the planning process.

Page S-4

Youth is served

.*.*.on network TV. But there might not be enough viewers to go around.

Page S-6

Respect your elders

Where are the older TV viewers? Look all around the dial.

Page S-8

Cable's trial run

How O.J. Simpson helped a medium's ratings, ad fortunes.

Page S-10

The two new nets

WB and UPN boldly try to go where no broadcast network is going now.

Page S-12

The syndication squeeze

More ad dollars and fewer time slots means more pressure on shows.

Page S-12

New series outlook

Buyers take their first crack at predicting this fall's new hits.

Page S-14

Edited by Junu Bryan Kim, Advertising Age.

Designed by Jack McCarthy, Electronic Media. On the cover (clockwise from top left): DreamWorks SKG; "E.R."; O.J. Simpson (Wide World Photos); Rupert Murdoch (David Hittle); "The X-Files."

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