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TV donates $5.6 bil for PSAs: NAB

Published on .

Local broadcasters donated $5.6 billion in public service ad time from Aug. 1, 1998, to July 31, 1999, according to the National Association of Broadcasters, Washington. The NAB called the research its most comprehensive PSA spending survey ever, but because of a change in methodology, couldn't easily compare figures with those in a similar survey two years earlier. The American Association of Advertising Agencies and Association of National Advertisers in their March clutter report said PSAs on networks have been increasing.

Copyright April 2000, Crain Communications Inc.

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