TV: Grocery

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Kellogg Co.'s Frosted Flakes: "Supermarket"


Creative directors: Priscila Aviles and Ed Bono

Copywriter: Ed Tua

A "grrreat" spot for cereal in a category that doesn't usually inspire original concepts, this execution for Frosted Flakes follows a male shopper as he prowls the aisles of a supermarket, growling suggestively at female shoppers. "There are things that light a passion in some of us, like the sweet crunchy taste of Kellogg's Frosted Flakes," says the voice-over, as the camera cuts to growling granny at checkout.

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