'TV Guide' creates direct division

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TV Guide Inc., New York, today announced TV Guide Direct, a new division that will market products through direct response and e-commerce to TV Guide's 12.6 million-name database, as well as its audience reach through the TV Guide Channel. Products will be offered through partnerships with licensees and marketers and won't be limited to TV-related merchandise.

Copyright April 1999, Crain Communications Inc.

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