But Messrs. Jennings and Brokaw can probably thank different consumer groups for their success, according to data from People Pop Profiles, which measures celebrities' star power according to various attributes.
Asked if they would buy a product associated with the TV journalists, avid book fans were much more likely than news junkies to say yes in Mr. Jennings' case. Mr. Brokaw, however, is much more popular with bigtime newshounds.
Jim Lehrer, author of the new novel "Purple Dots," scores about equally well with both groups. Lesley Stahl may have a tough time finding a mass audience, however, for her upcoming autobiography, "Reporting Live." People's data peg