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Published on .

The Ad Council says that in the wake of the school shooting in Santee, Calif., it won commitments from major TV networks to add to their public service rotation a spot for the National Crime Prevention Council urging students to tell school officials about suspicious gun talk.

"Sometimes it is important to keep quiet, but if you keep quiet about a kid who talks about hurting someone with a gun, some kids could be quiet forever," says the ad, which pictures children standing at a funeral. "Don't wait until it is too late."

The spot was prepared by Publicis Groupe's Saatchi & Saatchi Advertising, New York, and was offered in both 30- and 20-second formats.

Copyright March 2001, Crain Communications Inc.

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