The show, discovered by his widow, Majel, deals with the arrival of seemingly friendly aliens. The program will likely appeal to the same science-fiction fans that the "Star Trek" franchise captured.
Among a syndication season of few stars in orginal programming, says Bill Cella, exec VP-broadcast and programming for McCann-Erickson Worldwide, New York, "Gene Roddenberry's Battleground Earth" should make a good buy.
"It's certainly going to be an expensive production," which shows Tribune is behind the product, Mr. Cella says. Each episode could cost up to $1 million to produce. "And it has built-in merit because it is a Roddenberry story."
Executive producers will be Ms. Roddenberry, David Kirschner and Doug Netter, executive producer for Warner Bros. Domestic Television Distribution's "Babylon 5."
"The Tribune stations historically are the best launching pad for action-adventure hours," Dick Askin, president of Tribune Entertainment, told Electronic Media. "This was a well developed project, and the dean of science