New TV shows do better than anticipated in ratings

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The season is only a week old, but thus far several new shows have outperformed advertiser predictions. NBC's "Suddenly Susan" got a 32 share on Thursday night; Advertising Age's survey of ad agencies had predicted a 27 share for the season (AA, June 3). ABC's "Spin City" received a 25 share; a 23 share was predicted. And CBS' "Cosby" garnered a 27 share; the advertisers prognosticated only a 20 share. After the entire season the actual shares may be more in line with predictions.

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