×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TV: Soft drinks

Published on .

Silver

Coca-Cola Co.'s Sprite: "Tenis"

Lapiz, Chicago

Creative director: Priscila Aviles

Art director: Ed Bono

Copywriter: Ed Tua

Production company: La Banda Films

The spot continues the style and attitude of Sprite's "Obey Your Thirst" campaign but adds a culturally relevant spin.

Two cheering fans at a tennis match try to contain their excitement, but their enthusiasm becomes contagious. As other fans in the stands join in cheering and chanting, soccer-style, until a ball boy makes a smart catch and the stands explode in cheers.

Most Popular
In this article: