Coca-Cola Co.'s Sprite: "Tenis"
Creative director: Priscila Aviles
Art director: Ed Bono
Copywriter: Ed Tua
Production company: La Banda Films
The spot continues the style and attitude of Sprite's "Obey Your Thirst" campaign but adds a culturally relevant spin.
Two cheering fans at a tennis match try to contain their excitement, but their enthusiasm becomes contagious. As other fans in the stands join in cheering and chanting, soccer-style, until a ball boy makes a smart catch and the stands explode in cheers.