THE TV SPOTS CANNES IS BUZZING ABOUT

Shortlist Favorites for the Film Grand Prix

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audio bugAUDIO REPORT | Laurel Wentz, Advertising Age:
. The Latest on Friday's Shortlist for Film


CANNES (AdAge.com) -- As the anticipation builds for Saturday's top film winner, the crowd at the International Advertising Festival is buzzing about its own unofficial shortlist. These are the six most talked about candidates for the Film Grand Prix:

HONDA'S COG
Client: Honda
Brand: Accord
Title: "Cog"
Agency: Wieden & Kennedy, London

In a two-minute spot that is one of the most unique commercials of the year, Honda uses a Rube Goldberg-like contraption of car parts to introduce its new Accord.

SATURN'S SHEET METAL
Client: Saturn
Brand: L-Series
Title: "Sheet Metal"
Agency: Goody, Silverstein & Partners, San Francisco

A car commerical sans cars in which people perform like vehicles.

IKEA'S LAMP
Client: Ikea
Brand: Ikea Furniture
Title: "Lamp"
Agency: Crispin Porter & Bogusky, Miami

It's only a lamp but you feel sorry for it until the Ikea spokesman reminds you what an idiot you are.

PEUGEOT'S SCULPTOR
Client: Peugeot
Brand: Peugeot 256
Title: "Sculptor"
Agency: Euro RSCG Messano Constantini Mignani, Italy

Consumed with ad-stoked desire, a determined man uses an elephant as crushing tool to redesign his car.

MTV'S BABY
Client: MTV Latin America
Brand: MTV
Title: "Baby"
Agency: La Comunidad, Miami

Featuring a theme grounded in prepubescent eroticism, this spot promotes MTV's programming in Latin America.

JOHN SMITH'S BABIES
Client: John Smith Beer
Brand: John Smith Beer
Title: "Babies"
Agency: TBWA, London

A no-nonsense U.K. beer takes a no-nonsense approach to a sex question.

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