AUDIO REPORT | Laurel Wentz, Advertising Age:|
. The Latest on Friday's Shortlist for Film
CANNES (AdAge.com) -- As the anticipation builds for Saturday's top film winner, the crowd at the International Advertising Festival is buzzing about its own unofficial shortlist. These are the six most talked about candidates for the Film Grand Prix:
Agency: Wieden & Kennedy, London
In a two-minute spot that is one of the most unique commercials of the year, Honda uses a Rube Goldberg-like contraption of car parts to introduce its new Accord.
SATURN'S SHEET METAL|
Title: "Sheet Metal"
Agency: Goody, Silverstein & Partners, San Francisco
A car commerical sans cars in which people perform like vehicles.
Brand: Ikea Furniture
Agency: Crispin Porter & Bogusky, Miami
It's only a lamp but you feel sorry for it until the Ikea spokesman reminds you what an idiot you are.
Brand: Peugeot 256
Agency: Euro RSCG Messano Constantini Mignani, Italy
Consumed with ad-stoked desire, a determined man uses an elephant as crushing tool to redesign his car.
Client: MTV Latin America
Agency: La Comunidad, Miami
Featuring a theme grounded in prepubescent eroticism, this spot promotes MTV's programming in Latin America.
JOHN SMITH'S BABIES|
Client: John Smith Beer
Brand: John Smith Beer
Agency: TBWA, London
A no-nonsense U.K. beer takes a no-nonsense approach to a sex question.