New TV spots push Web catalogs

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Interactive Distributors, a Los Angeles-based Internet marketing and online catalog company, will air a series of 15-second TV spots aimed to drive users to its Web sites to promote e-commerce. The spots, which are now running on TV stations owned by Clear Channel, Meredith Corp., Paramount, Pappas, Granite and United Chris-Craft Groups, feature actors such as William Shatner who urge users to visit cyberspace to buy online. Interactive Distributors owns and operates catalog sites Space Encounter at www.spaceencounter.com; Black History; and Kids Fun House.

Copyright October 1998, Crain Communications Inc.

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