In a report sure to draw controversy in Washington and Hollywood--and have ramifications for Madison Avenue--a major new study found violence on TV has increased. The final report of the three-year National Television Violence Study said the proportion of prime-time programs with violence on the broadcast networks increased 14% since 1994, from 54% to 67%. On basic cable networks the jump was 10%, from 54% to 64%. And, regarding the controversial TV parental guidelines, the study found that "for most programs, the rating a program received was completely unrelated to whether or not the program contained violence." The study was commissioned by the National Cable Television Association.
Copyright April 1998, Crain Communications Inc.