Broadcast TV delivered a cumulative average household rating of 38.1 for the 1998-1999 broadcast season compared to 24.7 for cable TV, said a Television Bureau of Advertising analysis of data from Nielsen Media Research. Included in the averages were all ad-supported broadcast and cable outlets. In separate cable/broadcast comparisons released by the CableTelevision Advertising Bureau, which has cable faring better, only affiliates of ABC, CBS, NBC and Fox are measured. "Rather than showing data only for ABC, CBS, Fox and NBC, figures for UPN, WB, PAX, Univision, Telemundo and even independent stations should be added to represent the entire broadcast spectrum,'' TvB said in a statement.
Copyright June 1999, Crain Communications Inc.