×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TVB forecasts '99 ad growth

Published on .

Television Bureau of Advertising, New York, predicted advertiser spending on cable TV next year will climb 12% to 14% over 1998 levels, the fastest growth rate for any TV category. In other categories, TVB forecast a 5% to 7% ad spending increase for national syndication in 1999; a 3% to 5% gain for local TV and a 2% to 4% rise for both local and network TV.

Copyright September 1998, Crain Communications Inc.

In this article:
Most Popular