TVB hires Ogilvy's Auerbach

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The Television Bureau of Advertising has hired Abby Auerbach as senior VP, from senior partner-director of national broadcast at Ogilvy & Mather, Electronic Media reports. "Abby will be very important for us in opening up a dialogue with the people who plan media," said TVB President Chris Rohrs.

Copyright May 2000, Crain Communications Inc.

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