Trans World Airlines launches an estimated $14 million "new positioning campaign for the entire airline" on spot TV, cable and network radio Monday, said Beth Mack, VP-advertising and consumer marketing. The spots emphasize its Trans World First class and the Aviators frequent-flier program. Print will appear in national newspapers, newsweeklies and business magazines the week of the 31st. D'Arcy Masius Benton & Bowles handles.
Copyright August 1998, Crain Communications Inc.