Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Private-Label Brand Has Seen Sales Surge to $530 Million

By Published on .

CINCINNATI (AdAge.com) -- Global conglomerate Tyco International, Norcross Ga., is getting into the fast-growing private-label diaper business.

The company announced today a proposed acquisition of Paragon Trade Brands, the once-struggling but recently surging maker of private-label diapers for Wal-Mart Stores and other retail chains in the U.S.

Tyco plans to

Related Stories:
To Counter P&G's New Pampers Relaunch Effort
buy Paragon in a deal, subject to regulatory review, valued at $650 million. The purchase comes only two years after Paragon emerged from a Chapter 11 bankruptcy brought on by settlements of patent litigation from Kimberly-Clark Corp., maker of Huggies, and Procter & Gamble Co., maker of Pampers.

Paragon later became maker of Wal-Mart Stores’ fast-growing White Cloud diaper brand, and has seen its overall sales surge 36% to $530 million for the nine months ended Sept. 30.

Tyco, a Bermuda-based conglomerate, had sales of $19.2 billion last year in such far-flung businesses as underseas telecommunications cables and disposable medical products.

Most Popular
In this article: