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U.K. BANS VIRGIN SPOT THAT PROVOKED PEPSI

Published on .

The following is the script from a radio spot, rejected by the U.K. Broadcast Advertising Clearance Centre because it reveals its competitor's identity:

"Following Pepsi's refusal to include Virgin Cola in their taste challenge and their subsequent claim that 61% preferred their cola, the Harris Organization carried out independent taste tests between Virgin Cola and the aforementioned well-known brand.

"Unsurprisingly, the results were somewhat different. A whacking 50% preferred the taste of Virgin Cola, whereas only 48% chose Pepsi.

"So is Pepsi really the choice of a new generation?

"Apparently not."

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