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And Other Current TV Commercials of Note

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Christina Aguilera
Marketer: Virgin Mobile
Brand: Virgin Mobile
Title: "Office Chair"
Agency: Rainey Kelly Campbell Roalfe/ Y&R London
Christina Aguilera wants no airplay of this Virgin Mobile ad in the U.S. Perhaps she finds it too embarrassing. This crude exercise in sexvertising features Ms. Aguilera going through the motions of having intercourse with an office chair. What more can be said? This is surely a front-runner for the year's Most Tacky and Tasteless Ad Award.

Mountain Dew Spys
Marketer: Pepsi-Cola Co.
Brand: Mountain Dew
Title: "Helicopter"
Agency: BBDO, New York
The 'Spy vs. Spy' cartoon figures that were originally created as anti-Castro satire in the 1960s and went on to become a staple of 'Mad Magazine' are now selling Mountain Dew. Now we all can enjoy a nervous laugh about the concept of booby-trapped soda machines.

head to head
Making the 'Super Fans' Spot
Client: Capital One
Brand: Capital One Card
Title: "Randy Johnson B-Roll"
Agency: McCann Erickson
Speaking on the set as he makes the commercial for Capital One, Arizona Diamondbacks pitcher Randy Johnson explains what its like to be stalked from stadium to stadium by diehard fans.

Final 'Super Fans' Spot
Client: Capital One
Brand: Capital One Card
Title: "Super Fans"
Agency: McCann Erickson

The actual spot suggests that the Capital One Card makes things easy and convenient for frequent travelers such as crazed baseball fans in funny costumes who dog their heroes from venue to venue.

Exploding Nascar Robot
Marketer: Nextel
Brand: Walkie-Talkie Phones
Title: "Robot"
Agency: TBWA/Chiat/Day
Spoofing the reputation of Nascar champion Matt Kenseth as a driver so organized and unflappable that he's like a winning machine, Nextel portrays him as a robot in this spot. In fact, eight Matt Kenseth robots were constructed to produce this commercial, the latest in Nextel's ongoing Nascar sponsorship campaign.

Wizard of Tufts
Marketer: Tufts Health Plan
Brand: Health Insurance
Title: "The Wizard"
Agency: Gearon Hoffman, Boston
To hawk its boring product, the Boston region's Tufts Health Plan reached back to the 'Wizard of Oz' for a little glitz. There are no witches or flying monkey monsters in the spot, but we do watch a dauntless HR administrator mount the stairs to confront the Great Wizard of Tufts himself. He turns out to be an ordinary sort of guy, but then so was the original Wizard when ToTo finally pulled back the curtain.

Drive Off This One
Marketer: Mitsubishi Motors North America
Brand: Galant GTS
Title: "Chasm"
Agency: Deutsch
Following up the smash success of its Super Bowl TV ad and '' campaign, Mitsubishi has released its second cliff-hanger TV/Web promotion. In this one, a Galant and Honda Accord race to the end of an unfinished bridge to test their braking power. The Accord loses, plunging over the end.

New Reality Show
Marketer: American Legacy Foundation
Brand: Quit Smoking
Title: "Bob Quits"
Agency: GSD&M, Austin
The American Legacy Foundation turns the personal struggle to quit smoking into a reality show. The TV spot pushes viewers to, which presents a different kind of survivor show. It explains that 'No one gets voted off. No one gets married. No one gets a million bucks. But if the contestant doesn't win, quite possible, he'll die.'

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