U.K.-based custom publisher Redwood Publishing plans to enter the U.S. as part of a global expansion plan. The company, owned by Abbott Mead Vickers BBDO
, London, disclosed its U.S. intentions while announcing it will enter Germany through a partnership with BBDO Germany. Redwood now prints magazines for 16 clients, including Marks & Spencer, ICI Dulux paints and Volvo Car Group. It named International Herald Tribune Advertisement Director James McLeod international publishing director this year.
Copyright April 1998, Crain Communications Inc.