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U.K. custom publisher eyes U.S.

Published on .

U.K.-based custom publisher Redwood Publishing plans to enter the U.S. as part of a global expansion plan. The company, owned by Abbott Mead Vickers BBDO, London, disclosed its U.S. intentions while announcing it will enter Germany through a partnership with BBDO Germany. Redwood now prints magazines for 16 clients, including Marks & Spencer, ICI Dulux paints and Volvo Car Group. It named International Herald Tribune Advertisement Director James McLeod international publishing director this year.

Copyright April 1998, Crain Communications Inc.

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