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U.K. lozenge Fisherman's befriends Canada's Communique

Published on .

TORONTO--U.K. throat lozenge brand Fisherman's Friend has appointed Communique Group to handle its Canadian advertising account following a three-way pitch with unnamed agencies. No budget figures were disclosed. A TV campaign is earmarked for the fall. Fisherman's Friend is distributed and marketed in Canada TFB & Associates.

Copyright May 2000, Crain Communications Inc.

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