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U.K. pharmacy chain launches site for women

Published on .

Boots The Chemists, the U.K.'s largest pharmacy chain, is launching a health and beauty site on the World Wide Web. The site is targeted at females aged between 18 and 34. It will contain information on health, beauty, pregnancy, birth, early years and summer vacations at home and abroad.

The site has four main sections: Your Health, Your Family, Your Looks and Your Summer. Each section will contain unique features, including a live pollen count, a vitamin database and advise sections on common ailments, homoeopathy and aromatherapy.

Initially no purchasing will be possible via the Boots site. Boots sees the Web site as an extension of the Boots Brand message.

Copyright July 1996 Crain Communications Inc.

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