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U.K. postponement of tobacco ad ban backed by sales promotion group

Published on .

LONDON--The Institute of Sales Promotion is supporting the decision by the U.K. Health Ministry to delay implementation of a ban on tobacco advertising.

Under the revised timetable, direct marketing and promotions now have acutoff date of July 2000, a postponement of the earlier Dec. 10 deadline.ISP Chairman Simon Mahoney says: "Although the ISP remains committed to opposing the ban in principle and is supporting the various legal challenges that are being made, this concession demonstrates the value of continued lobbying."

Copyright October 1999, Crain Communications Inc.

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