U.K. publisher finds U.S. partner

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John Brown Publishing, a U.K. publisher of consumer and custom publications, teamed with Cue Ball Media, Boulder, Colo., to help establish its custom publishing business in the U.S. John Brown already publishes Space for home retailer Ikea in the U.S., and soon plans to launch Taste for gourmet kitchenware marketer Williams-Sonoma. Cue Ball, headed by ex-Rodale executives John Cabell and Mike Greehan, will provide account management and product development services. The joint venture plans to target leading companies in the fashion, sporting goods, automotive, financial services, cosmetics, food, liquor, travel and retailing industries. In the U.K., John Brown publishes consumer title Viz (one of England's largest-circulation titles), as well as Gardens Illustrated and titles for clients including Virgin, Ikea, Waitrose, Orange Cellular, Classic FM, Debenham's and the Dorchester Hotel Group.

Copyright March 2000, Crain Communications Inc.

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