U.K. retailer Freemans launches Web service

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Freemans, a major U.K. home shopping company, has launched an Internet site with more than 5,000 pages of home and fashion goods from its leading catalog business. Buyers can place orders via the Internet and have products delivered to their home. Because Freemans already has a mail order business in more than 130 countries, the Internet service is available worldwide.

Freemans, which is owned by U.K.-based retailer Sears PLC, claims the site will be the largest fully integrated and fully transactional site in the U.K., which will offer real-time stock availability, billing and delivery. More than 15,000 products will be for sale.

"This site allows us to put our catalogue into a whole new channel of distribution, but remain completely integrated with all our operating systems," says Dick Stokes, IT director of Freemans.

The Freemans site is partially funded by the European Union's Homestead project that will feature a linked CD-ROM to be launched later this year.

Copyright February 1997, Crain Communications Inc.

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