Freemans, which is owned by U.K.-based retailer Sears PLC, claims the site will be the largest fully integrated and fully transactional site in the U.K., which will offer real-time stock availability, billing and delivery. More than 15,000 products will be for sale.
"This site allows us to put our catalogue into a whole new channel of distribution, but remain completely integrated with all our operating systems," says Dick Stokes, IT director of Freemans.
The Freemans site is partially funded by the European Union's Homestead project that will feature a linked CD-ROM to be launched later this year.
Copyright February 1997, Crain Communications Inc.