U.K.'s BT seeks ad revenue with Internet terminals

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British Telecommunications is piloting a mass-market Internet access network for the U.K. with touch-screen terminals in busy sheltered venues.

The Touchpoint-branded terminals will aim to offer users an up-to-the-minute information service (on sport, news, the weather etc) and an entertainment guide, plus the facility to book holidays, theatre and cinema tickets and order products such as flowers and wine via touch-sensitive screens and a phone handset. Browsing is free, with a small charge made for print-outs.

Advertisers lined up to promote their brands on the system include McDonald's, Bass Brewers (Carling Black Label) and Schweppes (Oasis). Advertising revenue and an agent's fee on good sold through the system will be BT's main source of revenue from the scheme.

Outdoor and print ads, plus Touchpoint-liveried London taxis, will support the launch. McBain Noel Johnson, London, handles.

Copyright November 1996, Crain Communications Inc.

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