U.K.'s Wicken named new CEO at Simmons

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Syndicated research company Simmons Market Research Bureau has a new CEO: Geoff Wicken, an executive moving from U.K.-based researcher BMRB, also owned by WPP Group, Simmons' parent company. President-CEO Rebecca McPheters is out, but is likely to continue as a consultant. In related news, Bud Ward, senior VP-syndicated sales for Simmons, will become senior VP-sales at Juno Online Services, the ad-supported e-mail service.

Copyright October 1997, Crain Communications Inc.

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