U.S. AGENCY BRANDS RANKED BY GROSS INCOME ;PART 1 OF 7

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U.S. U.S.

Rank gross income billings

'93 '92 Agency, headquarters 1993 % chg 1993

1 1 Leo Burnett Co., Chicago $304.8 -2.8 $2,106.4

2 2 J. Walter Thompson Co., New York 291.6 8.5 2,052.0

3 3 Grey Advertising, New York 282.7 9.7 1,885.7

4 6 McCann-Erickson Worldwide, New York 245.2 9.3 1,635.6

5 5 DDB Needham Worldwide, New York 231.4 0.9 1,909.7

6 8 BBDO Worldwide, New York 229.7 6.5 1,813.9

7 4 Saatchi & Saatchi Advertising*, New York 227.3 -1.7 1,818.0

8 7 Foote, Cone & Belding Communications, Chicago 221.8 1.2 2,611.2

9 9 D'Arcy Masius Benton & Bowles, New York 197.0 -0.8 2,061.4

10 12 Young & Rubicam, New York 173.3 -4.4 1,764.1

11 11 Lintas Worldwide, New York 166.3 -8.8 1,109.1

12 10 Ogilvy & Mather Worldwide, New York 163.1 -15.0 1,620.0

13 13 Bozell Worldwide, New York 123.9 1.3 1,070.0

14 14 Backer Spielvogel Bates Worldwide*, New York 119.6 3.3 975.0

15 15 CME KHBB, Minneapolis 117.1 6.7 937.0

16 17 Chiat/Day, Venice, Calif. 102.5 3.8 788.5

17 16 Wells Rich Greene BDDP, New York 96.8 -2.2 882.6

18 19 TMP Worldwide, New York 85.7 3.3 571.4

19 18 NW Ayer, New York 83.7 -6.7 781.0

20 20 Ross Roy Communications*, Bloomfield Hills, Mich. 81.0 0.4 540.0

21 22 Gage Marketing Group, Minneapolis 78.8 17.4 525.4

22 21 Ketchum Communications, Pittsburgh 75.6 7.9 629.7

23 24 Lowe & Partners/SMS, New York 70.0 14.8 500.2

24 23 Wunderman Cato Johnson Worldwide, New York 68.6 4.5 536.6

25 34 Hal Riney & Partners*, San Francisco 53.125 21.4 425.0

26 29 Earle Palmer Brown Cos., Bethesda, Md. 53.115 12.1 409.6

27 27 Alcone Sims O'Brien, Irvine, Calif. 53.0 8.5 344.0

28 30 Ogilvy & Mather Direct, New York 52.9 15.0 330.9

29 31 Messner Vetere Berger McNamee Schmetterer, New York 51.6 12.3 588.5

30 26 TBWA Advertising, New York 51.3 5.0 342.0

31 38 Ammirati & Puris*, New York 50.6 24.6 405.0

32 35 Rapp Collins Worldwide, New York 50.0 14.8 418.8

33 32 Ferguson Communications Group, Parsippany, N.J. 49.6 8.1 242.3

34 28 Temerlin McClain, Irving, Texas 49.0 2.1 440.0

35 33 Bronner Slosberg Humphrey, Boston 45.8 1.4 305.2

36 36 Jordan, McGrath, Case & Taylor, New York 45.0 3.4 410.0

37 25 Hill, Holliday, Connors, Cosmopulos, Boston 42.2 -16.7 281.6

38 37 Admarketing*, Los Angeles 41.1 -0.2 328.7

39 39 W.B. Doner & Co., Southfield, Mich./Baltimore 38.9 3.2 316.7

40 44 Arnold Advertising, Boston 38.6 15.4 268.6

41 47 Nelson Communications, New York 38.4 23.9 309.4

42 40 Ally & Gargano*, New York 36.8 4.2 317.0

43 45 Avrett, Free & Ginsberg, New York 36.5 16.4 300.0

44 42 Tatham Euro RSCG, Chicago 34.2 0.5 351.1

45 43 D.L. Blair Inc., Garden City, N.Y. 32.4 -3.6 210.5

46 59 EvansGroup, Salt Lake City 32.325 20.6 215.5

47 51 Publicis/Bloom, New York 32.262 8.1 316.3

48 46 Marketing Corp. of America, Westport, Conn. 32.116 3.5 208.0

49 48 Lintas Marketing Communications, Warren, Mich. 31.650 2.9 211.0

50 41 Lois/USA, New York 31.650 -8.5 271.0

51 54 William Douglas McAdams Inc., New York 31.325 11.4 210.1

52 76 Barry Blau & Partners, Fairfield, Conn. 30.434 35.6 204.3

53 49 Berry Network, Dayton, Ohio 30.064 -1.7 144.3

54 64 Bernard Hodes Group, New York 29.385 16.8 195.9

55 60 Richards Group, Dallas 29.100 13.2 205.0

56 56 Clarion Marketing & Communications, Greenwich, Conn. 28.822 4.4 203.0

57 53 Sudler & Hennessey, New York 28.788 -0.0 192.0

58 68 Kobs & Draft*, Chicago 28.461 16.3 201.2

59 55 Keller-Crescent Co., Evansville, Ind. 28.208 2.0 133.7

60 65 Goodby, Berlin & Silverstein, San Francisco 28.000 11.7 216.0

61 58 GSD&M, Austin, Texas 27.914 2.8 242.6

62 62 DIMAC Direct, Bridgeton, Mo. 27.385 7.2 176.1

63 78 Martin Agency, Richmond, Va. 27.352 23.2 182.4

64 50 Medicus Intercon International, New York 27.052 -11.3 235.8

65 67 Team One*, El Segundo, Calif. 26.588 8.0 212.7

66 63 Frankel & Co., Chicago 26.493 5.0 183.9

67 73 Griffin Bacal, New York 26.398 12.5 205.8

68 61 Margeotes Fertitta Donaher & Weiss, New York 26.357 2.9 163.8

69 66 LCF&L, New York 26.043 5.1 219.3

70 69 Klemtner Advertising*, New York 24.881 2.9 199.0

71 70 Warwick Baker & Fiore, New York 24.400 2.1 164.0

72 93 Girgenti Hughes Butler & McDowell, New York 24.300 30.6 161.9

73 75 Customer Development Corp., Peoria, Ill. 24.265 7.3 150.6

74 84 Bernstein-Rein Advertising, Kansas City, Mo. 24.190 16.3 202.2

75 89 Grey Direct Marketing Group, New York 24.150 19.3 161.0

76 72 Nationwide Advertising Service, Cleveland 24.015 1.8 160.1

77 83 Cramer-Krasselt, Milwaukee 24.004 13.5 157.9

78 90 Vicom/FCB, San Francisco 23.619 18.0 157.5

79 81 Rubin Postaer & Associates, Santa Monica, Calif. 23.374 7.6 221.8

80 74 Chapman Direct, New York 23.126 0.6 154.3

81 77 Dailey & Associates, Los Angeles 23.094 3.6 154.0

82 57 Wieden & Kennedy, Portland, Ore. 22.500 -18.2 180.0

83 99 Gross Townsend Frank Hoffman, New York 21.900 24.4 146.2

84 80 Tucker Wayne/Luckie & Co., Atlanta 21.402 -2.6 146.1

85 85 Bayer Bess Vanderwarker*, Chicago 21.376 3.1 160.2

86 101 Deutsch Inc., New York 21.300 27.2 180.2

87 79 Lavey/Wolff/Swift, New York 20.921 -4.9 139.5

88 86 AC&R Advertising, New York 20.813 0.5 183.3

89 82 Lord, Dentsu & Partners, New York 20.664 -3.9 159.3

90 87 Fahlgren, Parkersburg, W.Va. 20.548 -0.0 137.1

91 105 Mullen Advertising, Wenham, Mass. 20.540 26.4 137.0

92 71 Kallir, Philips, Ross, New York 20.424 -14.5 158.0

93 103 Fallon McElligott, Minneapolis 20.324 24.2 154.2

94 92 Devon Direct Marketing & Advertising, Berwyn, Pa. 19.800 2.6 130.8

95 100 Partners & Shevack, New York 19.550 12.1 200.1

96 95 Meldrum & Fewsmith, Cleveland 19.276 6.7 138.8

97 52 FCB Direct*, Chicago 19.271 -35.3 128.5

98 88 Eisaman, Johns & Laws, Los Angeles 18.791 -8.0 160.7

99 112 Schmidt-Cannon International, Ontario, Calif. 18.546 26.3 108.2

100 91 Direct Marketing Group, New York 18.400 -7.1 120.7

Notes: Dollars are in millions. *indicates that gross inco

me figures are AA estimates. 1992 rankings are computed from figures reported in 1994. See methodology, Page 21.

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