Congress has given its final OK for the White House Office of National Drug Control Policy to kick off a 12-city, four-month test of anti-drug abuse advertising in January. Though Congress is officially out of session, three congressional panels that had to approve a spending plan this week released $20 million for the effort (about $15 million going to media). The markets are Atlanta, Baltimore, Boise, Denver, Washington, Hartford, Portland, Ore., San Diego, Tucson, Sioux City, Ia., Milwaukee and Houston. Zenith Media
handles media and hopes to get additional donations of free time and space in TV, radio, newspapers and outdoor.
Copyright December 1997, Crain Communications Inc.