Ogilvy Interactive's New York office won one of two Cyber Grand Prix awards and two of eight Cyber Lions.
The second Cyber Grand Prix award went to German agency Scholz & Volkmer, Wiesbaden, for a clever campaign for USM U. Schaerer Soehne, an office furniture maker, that allowed users to select furniture and accessories to create their own offices online.
The only other non-U.S. cyber winners were another German agency, 3000.Communications, Berlin, for its own Web site, and Brazilian agency DM9 DDB, Sao Paulo, for UOL-Universo Online, Brazil's largest Internet service provider.
INTERACTIVE SNOWBALL FIGHT
The cyber jury gave a special mention as well as a Cyber Lion to U.S. agency Nicholson NY, New York, for a highly imaginative Christmas card for the agency involving an interactive snowball fight.
The other U.S. winners were Red Sky Interactive, San Francisco, for Seagram Americas' Absolut Vodka; Photodisc, Seattle, for its own e-commerce site, created in-house; and USWeb/CKS, San Francisco, for the Levi.com
e-commerce site created for Levi Strauss & Co.
The Grand Prix-winning online ads by Ogilvy Interactive customized IBM's e-business campaign to areas of interest for different IBM clients. For Charles Schwab & Co., a quiz tested users' knowledge of financial investment. A Yamaha Corp. of America ad let users play a piano keyboard for themselves. For Italian motorcycle brand Vespa, the user has to navigate a maze to get to the Web site.
'MOST BREATHTAKING' EVER
Loic Le Meur, president of the cyber jury and CEO of BLL, a Paris-based Internet agency that is part of BBDO Worldwide, said of the Ogilvy winner: "It was the most breathtaking ad [campaign] we had ever seen on the Internet."
Separately, the same campaign won the Cyber Lion in two other categories: rich-media banners and beyond the banner, including elements such as interstitials, minisites and push technology.
The Cyber Lions are posted at the Festival's site (www.canneslions.com).
It was a particularly stellar performance compared to the festival's other competitions: The U.S. won none of the 17 Media Lions, including a Grand Prix,