U.S. flags Heritage buy

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News Corp.'s acquisition of Heritage Media Corp. is being challenged by the Justice Department's antitrust division. The primary asset of Heritage is ActMedia, an in-store couponing business in 40,000 retailer stores. News Corp. owns a competitor, FSI In-Store, which is in about 2,100 stores. News Corp. is also the nation's largest producer of coupons in free-standing inserts. Both companies said they will "vigorously pursue the approval of the acquisition by the Department of Justice."

Copyright July 1997, Crain Communications Inc.

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