U.S., Japan gear up for car tariff talks

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The U.S. and Japan will hold emergency trade talks in Geneva June 12-13 and in Washington June 20-21, raising prospects for a resolution to the 100% punitive tariffs set to take effect June 28 on Japanese luxury autos. The U.S. Trade Representative's Office will hold public hearings on the tariffs June 8. Meanwhile, the Alliance to Save California Jobs, a group backed by Japanese car marketers, began a public relations blitz in the state with newspaper and radio ads created by Toyota's agency, Saatchi & Saatchi DFS/Pacific, Torrance, Calif. Toyota Lexus sales were strong in May and the Nissan Infiniti had its second-best month ever as customers bought to beat the tariffs, Automotive News reports today.

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The National Football League will break an ad campaign next week during NBC's broadcasts of the NBA finals that serves as trailers for the upcoming season. The two spots, created in-house, are the first in an unfolding, summerlong effort that serves as the league's first brand imaging effort.

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