U.S. kids show to debut in Middle East

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CAIRO--A second U.S. public television children'sshow will be rolled out across the Middle East and NorthAfrica in the near future, following a deal clinched between American Champion Entertainment and Middle East Media.

The agreement allows "Adventures with Kanga Roddy," featuring a gigantic, martial arts-practising kangaroo, to bebroadcast in 18 Arab countries, including Egypt, Libya, Iraq,Oman and Yemen.

The Middle East agreement signals a dramatic expansion ofAmerican Champion's overseas broadcasting. In December, thecompany also signed an agreement to broadcast its show onSingapore Cable Vision. "We are excited about our ongoingexpansion into a wider range of foreign markets," saysKristen Simpson, American Champion's VP of marketing.

The children's adventure series is currently broadcast onabout 65 local public television stations around the U.S.and aims to teach kids values and non-violent forms of expression.

America Champion also has a Web site, which it is expandingto include e-commerce and educational activities.

Earlier this year, U.S. public television's hit children'sshow, Sesame Street, also announced plans to air its firstEgyptian show in December, using Egyptian muppet characters.An Israeli-Palestinian Sesame Street is already on air.

Copyright May 1999, Crain Communications Inc.

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