U.S. LAGS IN NATIONAL TOURISM SPENDING (CHART)

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When it comes to promotional budgets, the U.S. is far behind the leaders. The numbers gathered by the World Trade Organization, Madrid, reflect only national government spending, not marketing by other government units or private business.

1993

spending

Rank Country (millions) Change

1 Spain $77.7** -9%

2 Australia $77.5** +52%

3 France $69.3** -4%

4 U.K. $60.2** +9%

5 South Korea $40.9** +28%

6 Portugal $36.3** +19%

7 Mexico $36.2** +8%

8 Puerto Rico $33.0** +18%

9 Turkey $31.6** +14%

10 Netherlands $30.00** -3%

24 U.S. $12.6** -

TOTAL (43 countries) $676.9** +8%

U.K. ranks No. 4, though spending figure is for 1992; '93 figure NA.

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