U.S. milk marketing groups integrate ad budgets

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The National Fluid Milk Processors Education Program and Dairy Management Inc. are pooling their marketing budgets to create one $180 million account. The groups named Bozell Worldwide, New York, which handles the MilkPEP account, as "planning agency" to facilitate the melding of the two accounts, said MilkPEP Executive Director Kurt Graetzer. He added, however, that there are no plans to consolidate at one agency. DMI's media agency for milk is Leo Burnett USA, Chicago; creative is licensed from Goodby, Silverstein & Partners, San Francisco.

Copyright February 1998, Crain Communications Inc.

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