×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

U.S. milk marketing groups integrate ad budgets

Published on .

The National Fluid Milk Processors Education Program and Dairy Management Inc. are pooling their marketing budgets to create one $180 million account. The groups named Bozell Worldwide, New York, which handles the MilkPEP account, as "planning agency" to facilitate the melding of the two accounts, said MilkPEP Executive Director Kurt Graetzer. He added, however, that there are no plans to consolidate at one agency. DMI's media agency for milk is Leo Burnett USA, Chicago; creative is licensed from Goodby, Silverstein & Partners, San Francisco.

Copyright February 1998, Crain Communications Inc.

In this article:
Most Popular