March 12, 2001
The U.S. Navy breaks TV for its first ad campaign from Interpublic Group of Cos.'s
|Photo: U.S. Navy..|
|From the spot: accelerating your life in the Navy.
TV and radio ads in the $30 million campaign that began several weeks ago use music from the rock band Godsmack. In one of the TV spots, over pictures of a Navy Seal's face followed by a landing crew, a voice-over asks, "If someone wrote a book about your life, would anyone want to read it?"
Besides TV, radio and direct mail, the Navy is also launching a major a new Internet element to the program with a "life accelerator" site demonstrating hands-on experiences. Last year the Navy tapped Campbell-Ewald to replace Omincom Group's BBDO Worldwide and Rapp Collins Worldwide, both New York, as its agency.
Copyright March 2001, Crain Communications Inc.