Advertisers spent just $6.1 million to advertise online in countries outside the U.S. last year, Jupiter Communications reports. The figure is a mere 1.5% of the world total; U.S. spending accounted for the rest. Jupiter predicts ad revenues outside the U.S. will grow to $25 million this year and $704 million by 2000. Even at that rate of growth, spending within the U.S. will still account for 88% of the worldwide total in 2000, Jupiter states.
Jupiter predicts that the European and Asian online ad markets will grow at roughly equal levels until 2000.
Currently, Japan is the leading non-U.S. ad market, with $1.7 million in ad revenue last year. The U.K., Germany and the Netherlands followed with about $1 million each.
Copyright February 1997, Crain Communications Inc.